BECOME A MARKETING PARTNER

“SPONSORSHIP, AS OPPOSED TO MEASURED MEDIA, IS THE ONLY MARKETING CHANNEL THAT CUSTOMERS INVITE INTO THEIR LIVES. IN FACT, THEY PURSUE IT.”
CIE NICHOLSON, FORMER SVP AND CMO, PEPSICO

 

Today, companies across almost every industry use sponsorship as a core element of a larger integrated branding strategy. In addition to building consumer awareness and loyalty, motorsports sponsorship also drives real business results through unique and exclusive corporate entertainment, business to business initiatives, and internal programs for recruiting and incentives. Our goal is to represent our marketing partner in a professional manner at the grassroots level by connecting with fans, competitors, and businesses organically in local communities throughout the U.S.

A Day In The Life Of Cassidy Hinds

Driver Spotlight Interview

AGE:  17

BIRTHDAY:  July 31, 2003

HOMETOWN:  Arvada, CO

  • In 2018 Cassidy set 4 track records and all-time track records in Colorado and 2 in Livermore, California where she also won AA/Modified World Formula securing her National Championship. At the Western and Eastern Grands, she finished top 3 in all her cars except one. Cassidy is excited about the next step in her career that will include select National USAC .25 Midget races and getting behind the wheel in her new 600 Micro-Sprint.
  • In 2019 Cassidy finished 9th in the NOW 600 Mile High Region Series, had 2 top 5 and 9 top 10 finishes in Micro Sprints, and 2 top 10 finishes in the Pro Truck Series.
  • "I am most proud that while I am racing and taking all Honors and AP courses I still maintain a 4.0 GPA in high school. I am in student council and try to do as much community service as I can. I am also proud of the fact that the younger drivers enjoy being around me and I love being a role model for them. I make it a point to stand up for the underdog. I always speak up if someone is being bullied or picked on and if I can’t do anything I will find someone who can," said Cassidy. 

For the 2020 race season, Cassidy competed in the 51FIFTY Jr. Late Model Series at Madera Speedway in Madera, CA, Pro-Truck Series at Colorado National Speedway and selected Legend Car events.   

  • 51FIFTY Jr. Late Model Series - 4 top 5 finishes and 8 top 10 finishes in 11 starts
  • Pro-Truck at Colorado National Speedway  - 2 wins, 8 top 5s and 10 top 10 finishes in 10 starts.  She also became the first female to win a Pro-Truck race at Colorado National Speedway and still holds that honor. 
  • Legend Car - 1 win, 5 top 5s, and 7 top 10 finishes.  

In 2021, west coast racing will see the new SPEARS (SRL) Pro Late Model Series compete in its inaugural season.  With the support of Sigma Performance Services, Spears Manufacturing, Hoosier Tire, SUNOCO Race Fuels, FLUIDYNE High Performance, MAVTV, Motor City GMC/GM Performance, KHI Management, PFC Brakes, the new SPEARS Pro Late Model Series presented by Sigma Performance Services (SPS) will compete in ten races in 2021, nine being on the same race dates as the SPEARS Southwest Tour Series, with live streaming provided by SpearsRacing.TV and national television coverage by MAVTV.  (to see Cassidy's full schedule click here)

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